What happens when a beloved, iconic brand like Hallmark embraces AI in its creative process?

Join Hallmark’s Creative Services Manager and Writing Director for an exclusive behind-the-scenes premiere that reveals how AI is reshaping workflows, boosting accuracy, and unlocking new creative possibilities—without losing the heart and soul that makes Hallmark special.

 What You'll Learn:

• How Hallmark identifies practical AI opportunities within creative operations without compromising brand integrity
• Real-world challenges and lessons from early AI proof-of-concept testing
• The role of AI in streamlining workflows, from budgeting to creative proofing and digital asset management
• Strategies for enabling hybrid creative teams to collaborate more effectively with AI-powered tools
• Practical insights on balancing innovation while preserving the emotional impact of creative work

Claire Hoey Creative Services Manager at Hallmark	Fergus Ashe Chief Commercial Officer at Screendragon	Adam Yare Writing Director at Hallmark	John Briggs Chief Technology Officer at Screendragon