eBook: How to achieve Marketing Operations maturity


Discover how to boost maturity in areas such as project budgets, resource management, campaign management and brand management. This eBook will help guide you through four core marketing processes that are among those mentioned by Forrester in their report Upgrade Your Processes To Support Contextual Marketing. Within the eBook you will also find a link to Screendragon's recently launched Marketing Operations Maturity Test!

This free eBook covers:

  • Forrester's Core Marketing Process and their relevance
  • Screendragon's Marketing Maturity Model
  • Considerations when creating Project Budgets
  • Tips for introducing Resource Management
  • Benefits of well written briefs in Campaign Management
  • The importance of Brand Management

Submit the form on this page to get your free guidebook now!

Screendragon is a leading marketing resource management solution that streamlines operations, improves speed-to-market, increases collaboration and campaign visibility and significantly reduces costs.

If you’d like to learn more about Screendragon then check out our purpose built Marketing Operations Solution.

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